KRITFIT

This is the standard model for fitness brands before they have the volume to manufacture themselves. A third-party manufacturer makes the product, applies the KritFit brand, and ships directly to the customer. KritFit never holds inventory — an order comes in through the store, you push it to the supplier, they handle the rest.

The KritFit Store already tracks orders with delivery status. The next step is wiring a fulfilment partner's API so orders fire automatically with no manual work. Printful is the recommended starting point (see below).

Printful is the lowest-risk entry into the KritFit Store because there is no upfront cost, no inventory, and no minimum order. A user buys a KritFit hoodie → Stripe processes payment → order pushed to Printful → Printful prints and ships directly to the customer. KritFit earns the margin between Printful's base price and your sale price.

Apparel also carries zero FDA compliance risk, making it a clean first product to test the end-to-end order flow before expanding into supplements.

⭐ GymDesk is considered the transparent budget leader with the clearest member-count tier model. RhinoFit is the true budget option. Mindbody is the dominant incumbent but widely criticised for pricing complexity. Real total cost for Mindbody is typically 60–100% higher than listed once add-ons and processing fees are included.

Pure software fitness apps cluster at $5–$12/month annually. KritFit delivers food + exercise + weights + GPS + AI + sleep + programs — far more than any single app above. Market-rate for the feature set is $9.99–$14.99/month or $79.99–$99.99/year.

Trainers pay $50–$140/month for standalone coaching platforms at 20–50 clients. KritFit's trainer tier at $14.99 is priced below even the bare-entry Trainerize plan. Market rate for a trainer sub with 10+ clients and full KritFit features is $29.99–$49.99/month.

Planet Fitness's $15/month has created a psychological floor that makes $25–$30 "feel premium." Boutique fitness average is approximately $180/month. Independent online trainers charging $100–$300/month are the fastest-growing segment. KritFit gym members paying their gym separately will typically be paying $50–$300+/month — KritFit's personal subscription on top of that needs to feel like a small add-on by comparison.

Historical research only — pricing is now finalized (see Agreed Model below). KritFit prices are intentionally below market to reach the broadest audience.

Locked in. All prices built from the sequence 1–2–3–4–5–6–7–8–9. User + Trainer have monthly and annual options. Gym and Family Focus are monthly only. All current Stripe data is sandbox/test.

10 such gyms = $2,705/month from gym tier alone, before any personal User/Trainer subscribers.

Key credentials (US):

Verification approach: No public nutrition credential API exists (unlike NPI for doctors). Recommended path:

• RDN: require Credly badge URL → fetch badge JSON from Credly's open API to confirm active "Registered Dietitian" credential
• RDN billing insurance: optional secondary check via NPI Registry API (taxonomy code 133V00000X) — free public REST API at npiregistry.cms.hhs.gov
• CNS: require scanned verification letter from BCNS dated within 90 days
• Same document-upload + attestation model as Trainer tier, with one extra automated Credly check for RDNs

Legal distinction: "Nutritionist" is unprotected in many states — anyone can use the title. "RD/RDN" is legally protected in 43+ states. Medical Nutrition Therapy (MNT) — creating therapeutic plans for diagnosed conditions — is restricted to RDNs/CNSs. KritFit must not enable MNT framing for unverified practitioners. Safe framing: "nutrition coaching" / "wellness guidance."

Data nutritionists need from a KritFit client: full food log with macros + full micronutrient panel, water log, supplement log, weight trend, body fat %, exercise log, sleep data, energy/mood/GI ratings, lab values (manual entry). This is data KritFit already captures — a major competitive advantage over standalone nutrition platforms.

Missing from all affordable APIs (niche populations only): FODMAP ratings (Monash University database — specialty licensing needed), oxalate content (kidney stone clients), purine content (gout clients), histamine content (histamine intolerance), vitamin K1 vs K2 distinction (warfarin patients), lectin content (functional nutrition).

Micronutrients RDNs actively track that consumer apps skip: Vitamin D, folate as DFE, heme vs. non-heme iron, magnesium, potassium, zinc, B12, omega-3 split (ALA/EPA/DHA), saturated vs. unsaturated fat, added sugar vs. natural sugar, choline, iodine.

KritFit's unique advantage over all of these: The nutritionist's clients are already in the app, with pre-populated workout logs, sleep data, weight trends, and food logs. No competitor can replicate this on day one. Cross-professional referrals between Trainer and Nutritionist tiers within a single platform is a feature that does not exist anywhere else in the market.

Dietary supplements are classified as food under DSHEA — no federal law restricts who can recommend them. However, state scope-of-practice laws vary: exclusive-practice states (FL, AL, MS) may restrict personalized supplement recommendations to licensed practitioners. Open states (CA, CO, WA, AZ, ME) have no restrictions.

Safe vs. restricted examples:
✓ "Magnesium glycinate 400mg before bed for sleep" — generally acceptable non-RDN wellness guidance
✗ "Stop your iron supplement because your ferritin labs show toxicity" — this is MNT, restricted to RDNs/CNSs in most states

Platform safeguards needed:

• Visible disclaimer on all supplement recommendation UI: "For general wellness only — not medical advice. Consult a licensed healthcare provider."
• Credential-tiered output: verified RDN/CNS gets "Clinical Guidance" label; others get "Wellness Coaching" label
• Require proof of professional liability / E&O insurance ($150–$300/yr, Insurance Canopy or CPH Insurance)
• ToS: recommendation liability rests with the individual practitioner, not KritFit
• FTC compliance: any affiliate/brand supplement promotion requires disclosure

Food tab tip rotation mechanic: Nutritionist tier members submit 1–3 short tips per week (140–200 chars), tagged by topic (protein timing, gut health, hydration, pre-workout fuel, etc.). Tips rotate on the food log tab and post-meal logging screen to users in the same geographic region. Each tip shows the practitioner's name, credential, and distance — with a "Book a consultation" CTA.

Why it works: Zero-cost local marketing for practitioners. Incentivises keeping subscription active (tips stop if subscription lapses). Contextually relevant for users (post-meal tip = high attention moment). Builds trust and drives bookings entirely within the app.

Moderation required: Tips should not auto-publish — moderate for scope-of-practice violations and misinformation before display. Tag tips with credential level.

Extension ideas: "Featured Nutritionist of the Week" spotlight in the Discover section. Trainer → Nutritionist cross-referral button on shared client records.

KritFit currently grows one user at a time. With TEAM/LEAGUE/ASSOCIATION tiers, a single team captain adopting the app brings 15–22 members with them. A local sports league signing up is 80–250 CHAMPION subscribers from one decision. No other fitness app combines fitness tracking with team management — that gap is the opportunity.

Unique position: Spond, GameChanger, and LeagueApps offer scheduling and comms for free but have zero fitness integration. KritFit would know that your striker did 3 sessions this week and is peaking before the championship. Nobody else does that.

Full active squad registered for a season — not just matchday starters.

Key insight: 20 players covers the majority of sports at standard roster size — the natural base threshold for the TEAM tier.

Reference points: Philadelphia adult soccer league ~130 teams across 11 divisions. Minnesota Amateur Soccer League 37 teams. MSBL (baseball) 3,200 teams in 325 local affiliates (~10 teams per affiliate). USASA national leagues require 36 teams minimum. For pricing: a "league" is most commonly 8–16 teams locally.

Base prices for TEAM / LEAGUE / ASSOCIATION are TBD — pending final decision. The math rule: each higher tier must be obviously cheaper than buying the lower tier in multiples. All members inside a TEAM/LEAGUE/ASSOCIATION subscription get full CHAMPION features — no per-person billing for members.

Note: neighbourhood view requires ≥10 active entries on the board to avoid exposing small-group identity — show full list below that threshold.

Typical amateur/club coach stack: 5–6 separate tools with no data connection between them. 61% of coaches report administrative burnout.

The club/amateur tier — the largest by volume — either has nothing or cobbles together free tools with no fitness data integration. KritFit already has individual fitness data on users. Adding a team management layer on top is the differentiator no current tool offers at this price point.

Every other professional relationship in KritFit is bilateral — one person pays and receives the service. The Senior care circle is fundamentally different. It is triangular:

The Guardian cannot always be present — they may be in a different city or country. A professional's "client" record must hold two contacts: the Senior (receives the service, is the subject of health data) and the Guardian (authorises the connection, pays, receives reports). This same triangle applies to the Kids care circle — design it as a generalised responsible-party / beneficiary model so both inherit the same schema and UI.

The care circle is not just a data share — it is a care coordination layer. Professionals visit or call the senior in person. The Guardian cannot be there. After every interaction, the professional files a session report that goes directly to the Guardian.

A session report contains:

• Date, interaction type (in-person / video / phone), duration
• What was done — exercises run, meal plan reviewed, therapy session notes
• Senior's condition: mood, energy, pain level, any complaints voiced
• Concerns flagged for the Guardian — anything that stood out
• Next session date / plan

Two-layer picture: the app tracks the self-reported layer (walks, water, sleep, food). The session report adds the observed layer — what a trained eye noticed in person. The Guardian reads both together. Example: Nutritionist visits Thursday, can already see that Mum drank only 2 glasses of water Wednesday and skipped breakfast before arriving. They arrive informed. After the visit they file their report. Guardian reads both in one place.

Cross-professional visibility: if the Trainer flagged low energy Monday, the Physio should see that before Friday. Controlled by a Guardian consent toggle — Guardian decides which professionals can see other professionals' reports.

Out-of-app billing fragments the record: invoice in email, bank transfer elsewhere, session report in KritFit — three separate things to correlate. In-app billing keeps everything together permanently. Guardian and Senior are often in different locations, making out-of-band payment impractical.

How it works — Stripe Connect:

1. Professional connects their Stripe account to KritFit during onboarding (one-time, a few minutes)
2. Guardian pays through KritFit
3. Stripe routes funds automatically — professional receives their amount, KritFit takes its platform fee
4. Both parties get a permanent record linked to the session report it paid for

The session report triggers the invoice — professional files report, attaches charge, Guardian receives one notification: "Session report filed — £45.00 due." Guardian approves. Done.

The Guardian's Senior Portal has a FIND PROFESSIONALS tab that only appears when KritFit-subscribed professionals (Therapist, Nutritionist, Senior-qualified Trainer) exist within the Guardian's locality. If none are in range, the tab is hidden — no empty states.

• Professionals must opt in to "discoverable" in their portal settings
• Must have active KritFit professional subscription and completed Stripe Connect
• Must have location on file and a set visibility radius
• Every professional in the directory is guaranteed to bill through KritFit

Connection via directory: Guardian taps professional → sees profile, bio, distance → taps "REQUEST CONNECTION" → in-app notification to professional → professional accepts → care circle established. No code exchange needed when discovered through the directory.

The Guardian reviews uploaded documents and makes their own decision. KritFit's terms of service make clear it is a connectivity platform, not a vetting service. This keeps KritFit outside healthcare provider regulation (HIPAA in the US, CQC in the UK).

These are design notes — update SCHEMA.md before writing any code.

Gate operators may be in areas with no reliable network. The solution is to pre-download the ticket list to the device before the event starts and check against it locally. No network needed at the gate.

The potential fraud risk (same ticket at two gates simultaneously) is solved by the physical funnel — not by software.

1. Organiser creates event → sets up gates (Gate A = Section 1–10, Gate B = 11–20…)
2. Tickets purchased → zone assigned at purchase based on seat/section
3. Gate operator opens KritFit gate app → selects "I am Gate A" → downloads only Gate A tickets to device (IDB)
4. Doors open — scan or type XXXX-XXXX code offline against local list
5. Used status marked locally; queued for server sync
6. Event ends → back online → sync flushes → server records final state → flags anomalies

Tickets use the same XXXX-XXXX format as all other KritFit codes. The HAVE A CODE? entry is the single entry point for every code type. A ticket code resolves via the universal kf_codes collection — same lookup as kids install, guardian connect, and senior connect codes.

Ticket buyer revenue flows through Stripe Connect (same infrastructure as professional billing). Organiser receives their amount minus $0.12/ticket + Stripe fees. KritFit earns on volume.

Most professional ticketing systems (Ticketmaster, Eventbrite) require online interconnected scanners with a live shared state. They work at stadiums with reliable infrastructure — and fail completely at community events, outdoor festivals, rural venues, and school plays where network is spotty or absent.

The gate app detects connectivity and switches modes automatically. Online mode is always preferred. Offline mode activates when network is unavailable — gate operator is notified and zone assignment kicks in. This makes KritFit viable for events that existing systems cannot serve.

Organisers can define a seating plan per zone. The system generates every seat combination. Each ticket maps to one specific seat stored in kf_codes.metadata. When the usher scans the QR code the device shows the seat — fully offline.

Every ticket has a dedicated display page — the same boarding pass model airlines use. The buyer gets a QR code they can screenshot, download as PDF, or add to Apple/Google Wallet. Every open is tracked. The organiser sees pre-event engagement per ticket.

Network failure at events is not one problem — it is two. Understanding which one you are solving determines the correct architecture.